One of the most common beauty questions people ask is:
“What should you apply first in makeup?”
With so many products—serum, moisturizer, primer, foundation, concealer, setting powder, highlighter—it’s easy to get confused. But the truth is, the correct makeup application order determines how flawless and long-lasting your final look will be.
At Crazy Girls Salon, our professional makeup artists follow a precise step-by-step sequence that enhances skin texture, increases durability, and ensures a smooth, glowing finish. This guide breaks down when and how to apply each product, helping you build the perfect makeup routine like a pro.
⭐ The Correct Order of Makeup Application
The general order is:
- Cleanser
- Serum
- Moisturizer
- Sunscreen
- Primer
- Foundation
- Concealer
- Setting Powder (optional)
- Contour & Blush
- Highlighter
- Setting Spray
Now let’s break down each step with detailed, expert instructions.
Step 1: Cleanser – Start With a Fresh Canvas
Makeup clings best to clean skin. Use a gentle cleanser that removes oil, dirt, and residue but doesn’t strip natural moisture.
Cleansing ensures:
- Smooth makeup texture
- Better product absorption
- Prevention of clogged pores
Crazy Girls Salon Tip: Use lukewarm water, not hot, to avoid dryness.
Step 2: Serum – The First Step in Skincare
So, what should you apply first—serum or primer?
Always apply serum first.
Serums contain concentrated ingredients like:
- Hyaluronic acid (hydration)
- Vitamin C (brightening)
- Niacinamide (smooth texture)
Apply 3–5 drops and gently press into the skin.
Why serum is applied first:
Because it penetrates deeply and improves your skin surface, creating a perfect base for makeup.
Step 3: Moisturizer – Lock in Moisture Before Makeup
A moisturizer creates a smooth, even surface, preventing foundation from looking patchy or cakey.
Choose moisturizers based on your skin type:
- Dry skin: Cream-based moisturizers
- Oily skin: Gel moisturizers
- Combination skin: Lightweight lotions
Massage for 30 seconds to activate circulation and enhance absorption.
Step 4: Sunscreen – Always Before Primer
If you’re getting ready during the day, never skip sunscreen.
- Use SPF 30 or higher
- Choose gel-based SPF for oily skin
- Use non-greasy SPF for makeup days
Allow sunscreen to settle for 2–3 minutes before applying primer.
Step 5: Primer – The First True Makeup Step
Now the big question:
Do you apply primer before or after foundation?
Always before foundation.
Primer prepares your skin for makeup by:
- Blurring pores
- Extending makeup longevity
- Controlling oil or adding hydration
- Smoothing fine lines
Types of primers:
- Hydrating primer: For dry skin
- Mattifying primer: For oily skin
- Pore-filling primer: For textured skin
- Illuminating primer: For a glowing finish
Apply a pea-sized amount and blend using fingertips.
Step 6: Foundation – Create an Even Base
After primer, apply foundation.
Foundation’s purpose is to even out skin tone and give you a uniform makeup base.
How to apply foundation:
- Use a damp beauty sponge for natural finish
- Use a brush for full coverage
- Blend from center outward
Types of foundations:
- Liquid foundation: Most natural
- Cream foundation: Higher coverage
- Stick foundation: Great for photoshoots
- Airbrush foundation: Ultra-smooth finish (Crazy Girls Salon specialty)
Pro Tip: Never apply too much at once—build coverage slowly.
Step 7: Concealer – After Foundation, Not Before
Many people ask:
“Should concealer go before or after foundation?”
Always after.
Foundation already covers a lot. Concealer covers only what remains:
- Under-eye darkness
- Blemishes
- Redness
- Pigmentation
Concealer rules:
- Use a hydrating concealer for under eyes
- Use a matte concealer for blemishes
- Blend with a small sponge or brush
Choose a concealer that is:
- 1 shade lighter for under-eyes
- Exact skin tone for blemishes
Step 8: Setting Powder – Lock Everything in Place
After blending foundation and concealer, apply translucent powder to set the base.
Use powder on:
- Under-eyes
- T-zone
- Smile lines
Avoid heavy application to prevent a cakey look.
This step controls oil and holds makeup for hours—especially important for bridal makeup, party looks, or long events.
Step 9: Contour & Blush – Add Shape and Warmth
Once the base is set, sculpt your face with contour and blush.
Contour:
- Apply under cheekbones, jawline, and forehead
- Use cream contour for dewy looks
- Use powder contour for long-lasting definition
Blush:
- Cream blush gives natural glow
- Powder blush lasts longer
- Apply on apples of cheeks and blend upward
Step 10: Highlighter – Apply After All Base Makeup
Another common question:
“When should you apply highlighter?”
After contour, blush, and setting powder.
Highlighter enhances the high points of your face:
- Cheekbones
- Bridge of the nose
- Brow bone
- Cupid’s bow
- Chin
Types of highlighters:
- Liquid highlighter: Dewy, radiant glow
- Cream highlighter: Soft natural shine
- Powder highlighter: More intense shine
Apply lightly for daytime and more generously for party looks.
⭐ The Complete Order Recap (Easy Version)
✔ Cleanser
✔ Serum
✔ Moisturizer
✔ Sunscreen
✔ Primer
✔ Foundation
✔ Concealer
✔ Powder
✔ Contour
✔ Blush
✔ Highlighter
✔ Setting Spray
Following this order ensures smooth blending, long-lasting results, and a polished, professional finish.
Step 11: Setting Spray – Final Step for Long-Lasting Makeup
A setting spray locks everything in place, melts powder into skin, and adds a natural finish.
For dry skin → use a hydrating setting spray
For oily skin → use a matte setting spray
For glow lovers → use an illuminating setting spray
Professional Tips From Crazy Girls Salon for a Flawless Look
- Always let each product absorb for 30–60 seconds
- Use minimal product—build slowly
- Blend in upward strokes for lifted features
- Use skin-type-based products
- For special events, opt for airbrush makeup for a flawless finish
- Clean brushes regularly for smoother blending
At Crazy Girls Salon, we follow this exact professional technique for bridal makeup, party looks, and natural glam sessions.
⭐ Why the Order of Makeup Matters
Applying products in the wrong order leads to:
- Cakey foundation
- Makeup separating
- Patchiness
- Concealer creasing
- Highlighter looking dull
- Reduced makeup longevity
Correct sequencing ensures:
✓ Smooth application
✓ Long-lasting wear
✓ Natural finish
✓ Better blending
✓ Improved skin health
Mastering the Correct Makeup Sequence
Knowing what to apply first in makeup—serum, primer, foundation, concealer, and highlighter—dramatically improves your makeup finish and durability. When you follow the right order, every product performs better and enhances your natural beauty.
If you want flawless, professional results for weddings, parties, or photoshoots, visit Crazy Girls Salon. Our expert artists use advanced techniques and premium products to give you a stunning, long-lasting makeup look tailored to your skin type and occasion.